Role: Branding, Design, Animation.
Project Launch: January 2017
Project Duration: 6 Weeks
Logo redesign for an interactive studio. The design is meant to get away from the literal interpretation of "the studio's" name (whether that's a reference to the Greek god, the planet, or a symbol of energy etc). It's mean to represent who they are today and what they want to become in the future. The new icon is smart, simple, and timeless. It represents the digital, futuristic, and environmental spaces that relates to the type of work the studio creates. The form of the 'H' is balanced and sturdy but the single thread quality adds a subtle nod to interactive mechanical devices and infrastructures. Where as the container around the letter 'H' is symbol of the immersive human experiences and projects.