Experience Design Studio's Rebrand

Logo and Identity Design

Helios Interactive’s new mark is smart, simple, and timeless. It represents the digital, futuristic, and environmental spaces that defines the work of our experience design studio.

Role: Branding, Design, Animation.
Project Launch: January 2017
Software: Illustrator.
Project Duration: 6 Weeks

The form is balanced and sturdy and the single thread aspect of the continuous line is a subtle nod to interactive mechanical devices and infrastructures. Here is the symbol version of the logo.

The circular container around the symbol is also representation of the immersive applications and experiences that Helios creates. Here is a primary version of the logo.

Antenna with it’s broad proportions is a legible humanist typeface but still has a unique attractive rhythm.

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